Adam Glassman, the creative director of O, The Oprah Magazine, does what any good boss would do to welcome new hires. He warmly greets them, hosts a first-day breakfast meeting — and then rids their cubicles of bad aura by waving around a burning bundle of herbs (otherwise known as a smudge stick) like a magician brandishing his wand.
“When new employees come, I sage the desk in their offices from the energy of the past employees,” says Glassman. “I’m always smudging the office and all the corners of the room. It’s really about cleaning house.”“Spiritual clearing” or “cleansing,” the act of removing all negative energy from a space via herb-burning, noise and concentrated thought, has gone from hippie to haute.
(Sage is the herb traditionally employed in cleansings, per ancient Native American ritual.)Designer Isaac Mizrahi, actress Uma Thurman and Cosmopolitan Editor-in-Chief Kate White have all cleared their NYC abodes. According to a March Page Six item, Rachael Ray even ordered her staffers to sage her new Chelsea TV studio in order to chase away the negative spirits of past owner Martha Stewart. Indeed, New Yorkers are clearing their homes and offices with a never-before-seen fervor and faith.
Whether it’s a new family moving into a flat fatale, or a desperate home seller who thinks the vibrational remnants of his breakup are tarnishing the space’s market appeal, city folk are getting zen-y with it.
“It is like wildfire right now. It is really extraordinary,” says Madalyn Aslan, a spiritual clearer who’s been at the sage game for more than two decades.
“I average 20 houses or apartments a year in NYC, but this year already — since January 2012 — it’s been 32, so that’s over double [the normal pace] in half the time,” says Aslan, who credits the boom to the growing popularity of home renovation, design and brokerage shows that have featured saging.
The cost for her sage advice? Between $500 and $750 a clearing, based on apartment size.For some, there’s no price too great for peace of mind.
Just ask HGTV star Genevieve Gorder, who owns a two-bedroom pad in Chelsea. The 37-year-old recently purchased the mirror apartment next door, but in the midst of renovating the new digs, she realized something was off.
“My former neighbor, he’s [now] in adult care. He lost his wife, and there was definitely some unraveling after that,” says Gorder.
“There was a heaviness about the space and some sadness, so I knew that I needed to lift the energy a little bit.
”She enlisted the aid of Aslan, 48, who has a deep celebrity clientele, including Mizrahi and Thurman, and a penchant for salvia sage. Aslan, who sages French SoHo restaurant Raoul’s yearly as a sort of good-luck ritual, got her start in the early ’90s while doing psychic readings for interior designer Albert Hadley’s clients.
“Honestly, in the week after she came, you could feel a shift. Now I don’t feel that immediate sense of needing to depart,” Gorder says.
According to Mary Ellen O’Leary of the Blue Sage Institute in Albuquerque, NM, “When people live in a space, their thoughts put a mark or an imprint on the physical space.”Some traditions argue the smell of burning sage drives away negative spirits, while others claim the spirit world regards the smoke as a clean offering, says O’Leary.
Prospect Heights-based clearer Donna Henes, who did her first ritual 25 years ago, employs drums and bells in her repertoire — the noise, she says, frightens evil demons.“That’s why you light firecrackers on Chinese New Year,” says “Mama Donna,” as she’s affectionately known by her clients.“If they have kids, I really like to involve them in the ceremony because the energy of kids is very pure,” adds the 66-year-old.
The ceremony normally takes one to 2½ hours, depending on home size. One-bedrooms cost in the realm of $300; larger homes will run closer to $1,500.So when did New Yorkers — more likely to associate sage with their foodie pursuits — get so spiritual?“
I think people are always searching for something, truthfully. I think that perhaps techniques that people have used before don’t always work, so why not try this?” says Glassman, who sages pals during periods of distress.“I do it to friends, and next thing you know, they’re asking me to buy them smudge sticks,” he says. (A smudge stick, which can be purchased at health food stores, typically retails for $6-20.)No doubt, one big marketplace for spiritual clearers has been in the real estate industry. Just ask Henes. Five years ago, she performed clearings once a month, max. But once the recession hit, “people who were trying to sell their houses thought it would be helpful to get rid of any negative energy to push that forward,” explains Henes, who now does clearings at least once a week.John Lorelli, 30, called upon a spiritual clearer this summer to help him unload a tainted apartment. After he and his partner of five years broke up, Lorelli was left with the lease at their river-facing, one-bedroom Chelsea pad in a brand-new f